In order to gain a competitive edge companies are challenging the traditional ways of developing their people. Organisations are increasingly using Performance Coaching to bring out the best in their employees. 51% of companies now consider coaching crucial to their strategy (CIPD 2009).
With an ever-increasing range of learning and development options to choose from, why should you spend your training budget on coaching? What results does it achieve?
Coaching is an invaluable tool for developing employees across a wide range of needs. The benefits of coaching are many; 80% of people who receive coaching report increased self-confidence, and over 70% benefit from improved work performance, relationships and more effective communication skills. 86% of companies report that they recouped their investment on coaching and more (ICF 2009).
Coaching provides an invaluable space for personal development. For example, managers are frequently presented with employees struggling with low confidence. The traditional approach would be to send them on an Assertiveness course and hope this addresses the issue. In the short-term, the employee learns new strategies for communicating which may improve confidence. Unfortunately, in isolation these courses rarely produce a sustained increase in confidence. Although external behaviour may change; it needs to be supported by changes in their internal thought processes. This is often where coaching is most effective.
Managers should not underestimate the impact of coaching on their people as it frequently creates a fundamental shift in their approach to their work. For example, increased self-confidence enables employees to bring more of themselves into the workplace. This results in employees being more resilient and assertive.
The Benefits of Coaching:
>Empowers individuals and encourages them to take responsibility
>Improves individual performance
>Helps identify solutions to problems
>Helps to motivate and reinvigorate longer serving employees
>Displays organisational commitment to employee development
>Provides a tool kit for employees to make their own decisions, and take action
>Leads to improved job performance, motivation and job satisfaction
>It makes employees feel valued and improves staff retention
>Supports reorganisation and restructuring
Outstand’s coaching clients often report feeling stronger; better equipped to link their values and core beliefs into their work and able to make ‘tough’ decisions with greater confidence.
“I have been lucky enough to work with Garin for 18 months through 5 coaching sessions. It has been a very challenging, enlightening and rewarding time, with robust challenging from Garin allowing me to understand myself and move forward. The sessions have given me far greater understanding of my values, why they are important to me and the knock on effect this has on my reactions to events around me.
My self -esteem is much improved which impacts all areas of my life and I feel like a very different person to the one that first met Garin 18 months ago. Garin’s non-threatening but direct approach and his complete regard for confidentiality has resulted in honest sessions with great reward”.
Jane Cross, eacg
The relationship between coach and client is the single most important factor to achieving your desired outcomes. It is essential that you feel comfortable and motivated by your chosen practitioner and you should feel they offer empathy, respect and genuineness. Before investing in coaching, a good practitioner listens and observes to gain an understanding of your individual needs and the overall objectives of the organisation. Once this is established, a customised coaching plan should be developed in order to achieve the desired outcomes.
I found our sessions extremely insightful, and helpful in developing my leadership skills, improving productivity at work, and building successful relations with clients and colleagues. It also helped me become more aware of my core strengths as an individual, understand what motivates colleagues, and be able to manage teams more efficiently.
Elvin Ozensoy, Senior Consultant, DNV
Your coach should provide structured support to enhance the knowledge and abilities the participant already has.
This insight has allowed me to view myself in a totally different way and to accept certain areas of my personality which previously I had considered as weaknesses now as strengths. I now have more confidence to assert myself at work where we had identified areas where I excelled and allowed me to recognise other personality types in my team and what works well together which has helped enormously through a time of team recruitment.”
Fenella Tyrer, Account Director, Candour Marketing
If you would like explore how coaching can support you in achieving your personal and business objectives contact Outstand today.